Why
creativity is Important
Creative thinking is very
important, especially when it comes to advertising. When you are in the
advertising industry you must always think outside the box and think of
something that has never been done before. But not everyone can creatively think
on the spot. One of my favorite quotes from Leadershipnow.com is “Creative thinking
is not a talent; it is a skill that can be learned. It empowers people by
adding strength to their natural abilities which improves teamwork,
productivity and where appropriate profits.”. This is one of the most important thing
to relies and just like everything else, practice makes perfect.
Another one of my favorite things
about creative thinking is that there is no limit as to how far you can go
outside the box. Even if you have reached your goal of creative thinking, take
it a bit further and see where it goes. One of my other favorite quotes from
SkillsYouNeed.com. They say “The first is don’t stop there. Even when you think you’ve reached
a good point, carry on a bit further. Don’t be satisfied with the first
solution you reach. Instead, as long as you have time, try exploring other
ideas, or even push the one that you have a bit further. Take it right to the
point of idiocy, and see where that gets you.”
Now a day in it may seem like
everyone has thought about everything in advertising, but the answer is that it
hasn’t, we just need to be more educated and educate ourselves and broaden our horizon
of thinking. A quote from Nytimes.com says “That is why you are seeing
more attention to creativity at universities,” he says. “The marketplace is
demanding it.”
If you are good at your job and
good at advertising your product or yourself, at a certain point you may end up
not competing with others but end up competing with yourself. Creativity is a
very precious tool that we possess and just like I said earlier, if you reach
your goal take it a step further and see where it takes you. A quote that talks
about being more creative states "To be creative you have to contribute something different
from what you've done before. Your results need not be original to the world;
few results truly meet that criterion. In fact, most results are built on the
work of others."
Another way of gaining inspiration and
creativity would be gaining it from others, not necessarily copying but getting
feedback from people who you will be targeting which is a very logical tip. One
quote from Skillyouneed.com states that “One fairly simple way to do this is by drawing or creating
something in three dimensions, perhaps using junk-modelling or balloons and
post-it notes. This can be an individual or group activity, to aid either your
own or everyone’s thinking processes.”
This advertisement is for the U.S army and what it shows is an empowered black woman who has offered to serve for our country. She has her hair pulled back and is doing a professional solute. The slogan says "There's strong, then there's army strong." Then it asks you a question that asks "Are you army strong?" Whether you are a man or a woman, this advertisement is reaching out to all the women that have a passion for serving for our country. Women are the most independent, passionate and strongest creations on this planet and to see it taken over by men is frustrating, which is why this ad is so beautiful.
In this Under armor ad it shows an active woman that is very toned sponsoring under armor active wear. She stands there as a strong woman that makes a good image for the brand and for the customer. The company of under armor is a brand that caters bot to men and women and both sexes are both supported when it comes to marketing, product and sales. Even though it is an active wear brand they understand that focusing on both sexes rather than just men makes the company more efficient, equal and excellent, which is why their biggest competitor is Nike. 
1. Reebok had released an ad that states "Cheat on your girlfriend, not on your workout". The statement in its self is very questionable and also very offensive to its customer. By looking at this ad it is basing its customer as a man who is a complete jerk who does not care about anything except the way he looks.
2. Axe new and improved shower gel targeted towards men has released another ad that is of coarse objectifying women. In the picture you see a man putting shower gel upon him self while the woman is lathering whip cream on herself. And the statement that they paired with this picture says "The cleaner you are" for the man "The dirtier you get" for the woman. This is a questionable ad and can be very offensive towards women. And though the product is not targeted towards women, would this ad even hurt the company's product?
