This advertisement is for the U.S army and what it shows is an empowered black woman who has offered to serve for our country. She has her hair pulled back and is doing a professional solute. The slogan says "There's strong, then there's army strong." Then it asks you a question that asks "Are you army strong?" Whether you are a man or a woman, this advertisement is reaching out to all the women that have a passion for serving for our country. Women are the most independent, passionate and strongest creations on this planet and to see it taken over by men is frustrating, which is why this ad is so beautiful.
In this Under armor ad it shows an active woman that is very toned sponsoring under armor active wear. She stands there as a strong woman that makes a good image for the brand and for the customer. The company of under armor is a brand that caters bot to men and women and both sexes are both supported when it comes to marketing, product and sales. Even though it is an active wear brand they understand that focusing on both sexes rather than just men makes the company more efficient, equal and excellent, which is why their biggest competitor is Nike. 
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