Wednesday, January 18, 2017

EOC WEEK 2: THREE EXAMPLES OF QUESTIONABLE ETHICS



Three questionable ethics in Ads




Image result for ethics in advertising1. Reebok had released an ad that states "Cheat on your girlfriend, not on your workout". The statement in its self is very questionable and also very offensive to its customer. By looking at this ad it is basing its customer as a man who is a complete jerk who does not care about anything except the way he looks.









Image result for ethics in advertising2. Axe new and improved shower gel targeted towards men has released another ad that is of coarse objectifying women. In the picture you see a man putting shower gel upon him self while the woman is lathering whip cream on herself. And the statement that they paired with this picture says "The cleaner you are" for the man "The dirtier you get" for the woman. This is a questionable ad and can be very offensive towards women. And though the product is not targeted towards women, would this ad even hurt the company's product?


3.  Baby K'TAN is a wrap you can put around yourself to hold your baby and continue to do your tasks effectively and comfortably. However on the picture to the right it shows a caucasian family together with their baby in the wrap. But the picture on the right shows a black single mom holding her child with the wrap. This is a questionable ad because it intends that all black mothers are single moms and can be very offensive to a wide audience.
Image result for ethics in advertising racist

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