The big idea

What makes this campaign different from others are the fact that this is a very rare and affordable car right now. Its the last of its kind and will be worth more with age. The number one thing to attracting customers will always be advertising, For the 2017 TC I would have this car advertised in magazines, on billboards, on phone apps and social media. That is the best way to do any type of advertising.We wish Scion could have gone out with a bang. But nope, it's yet another of the brand's Release Series models. The long-running group of special editions has been hit-or-miss over the years, but seemed to find its grove with its most recent FR-S Release Series 1.0and 2.0. This is not an FR-S Release Series, though. It's a tC. You know, the only model that won't survive the Scion brand's death. One thing that would be fun to advertise this car would be to create an game app on all phones that will feature a driving game where you will drive the car and get your own feel of it virtually in the comfort of your own home. You have the entire experience at your finger tips and you can customize it at your leisure.