Wednesday, January 25, 2017

Week 3 EOC; Creative Thinking




Why creativity is Important

Creative thinking is very important, especially when it comes to advertising. When you are in the advertising industry you must always think outside the box and think of something that has never been done before. But not everyone can creatively think on the spot. One of my favorite quotes from Leadershipnow.com is “Creative thinking is not a talent; it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.”.  This is one of the most important thing to relies and just like everything else, practice makes perfect.
Another one of my favorite things about creative thinking is that there is no limit as to how far you can go outside the box. Even if you have reached your goal of creative thinking, take it a bit further and see where it goes. One of my other favorite quotes from SkillsYouNeed.com. They say “The first is don’t stop there. Even when you think you’ve reached a good point, carry on a bit further. Don’t be satisfied with the first solution you reach. Instead, as long as you have time, try exploring other ideas, or even push the one that you have a bit further. Take it right to the point of idiocy, and see where that gets you.”
Now a day in it may seem like everyone has thought about everything in advertising, but the answer is that it hasn’t, we just need to be more educated and educate ourselves and broaden our horizon of thinking. A quote from Nytimes.com says “That is why you are seeing more attention to creativity at universities,” he says. “The marketplace is demanding it.”
If you are good at your job and good at advertising your product or yourself, at a certain point you may end up not competing with others but end up competing with yourself. Creativity is a very precious tool that we possess and just like I said earlier, if you reach your goal take it a step further and see where it takes you. A quote that talks about being more creative states "To be creative you have to contribute something different from what you've done before. Your results need not be original to the world; few results truly meet that criterion. In fact, most results are built on the work of others."
Another way of gaining inspiration and creativity would be gaining it from others, not necessarily copying but getting feedback from people who you will be targeting which is a very logical tip. One quote from Skillyouneed.com states that “One fairly simple way to do this is by drawing or creating something in three dimensions, perhaps using junk-modelling or balloons and post-it notes. This can be an individual or group activity, to aid either your own or everyone’s thinking processes.”

Wednesday, January 18, 2017

EOC WEEK 2: THREE EXAMPLES OF QUESTIONABLE ETHICS



Three questionable ethics in Ads




Image result for ethics in advertising1. Reebok had released an ad that states "Cheat on your girlfriend, not on your workout". The statement in its self is very questionable and also very offensive to its customer. By looking at this ad it is basing its customer as a man who is a complete jerk who does not care about anything except the way he looks.









Image result for ethics in advertising2. Axe new and improved shower gel targeted towards men has released another ad that is of coarse objectifying women. In the picture you see a man putting shower gel upon him self while the woman is lathering whip cream on herself. And the statement that they paired with this picture says "The cleaner you are" for the man "The dirtier you get" for the woman. This is a questionable ad and can be very offensive towards women. And though the product is not targeted towards women, would this ad even hurt the company's product?


3.  Baby K'TAN is a wrap you can put around yourself to hold your baby and continue to do your tasks effectively and comfortably. However on the picture to the right it shows a caucasian family together with their baby in the wrap. But the picture on the right shows a black single mom holding her child with the wrap. This is a questionable ad because it intends that all black mothers are single moms and can be very offensive to a wide audience.
Image result for ethics in advertising racist

Wednesday, January 11, 2017

WEEK 1 EOC: MY VOICE

My name is Damarko Taylor and I am a fashion designer that currently resides in Las Vegas, I am also an undergrad at the Art institute of Las Vegas and is set to graduate in March. During my stay at this school I have had the honor to have many opportunities to exercise my career in as far as fashion shows, photo shoots and traveling to other countries and working in my field. I've had the opportunity to work for a fashion designer in Paris for Paris fashion week. It was one of the most amazing experience in my life.

WEEK 1 EOC: Volkswagen Lemon Ad


Damarko Taylor               
1/11/17
Bus 125 Fundamental of Design
Volkswagen Lemon Ad

In 1960, Volkswagen ran what may have been its most famous ad ever: Lemon. The one-word headline described a 1961 Beetle that would never make it to a dealer. It had a mere blemish, enough for VW engineer Kurt Kroner to reject the vehicle and inspire Julian Koenig, the DDB copywriter partnered with legendary art director Helmut Krone, to pen the famous ad.
Above are the two main ads that launched the Volkswagen brand in America.
“Lemon” ad copy starts: “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.”
It was shocking, to say the least, for an auto brand to call their car a lemon.
What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon.   https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ko4Mmk83Y#.hqoaZNoqn
Unless you're old enough to remember, an advertising professional or an ad buff (if there is such a thing), you probably don't know much about the advertising campaign for the first Volkswagen Beetle. So a brief overview is in order. Volkswagen hired the Doyle Dane Bernbach ad agency to create a campaign that would introduce the Beetle to the U.S. market in 1960. Now consider the marketing situation. http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html
The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font.  Below the image follows a statement that proclaims that this particular car was rejected by Inspector Kurt Kroner because of a blemish on the chrome piece of the glove box. http://www.writingfordesigners.com/?p=1731

While the Detroit Auto market was designing large cars with many accessories, the Volkswagen Beetle remained familiar in its simplicity. Echoed in the campaign for the car, DDB utilized a minimalist approach to selling that related to the reader on a personal level. Inspector Kurt Kroner is looking out for you, the car buyer, not a faceless corporation imploring you to spend more, but a company that has people rejecting cars for something as minor as a hair line scratch in the windshield. The ad relates to the consumer that Volkswagen is held to a higher standard than other automobile producers, in doing so, successfully selling the Beetle