Week 3 EOC; Creative Thinking

Why creativity is Important

Creative thinking is very important, especially when it comes to advertising. When you are in the advertising industry you must always think outside the box and think of something that has never been done before. But not everyone can creatively think on the spot. One of my favorite quotes from Leadershipnow.com is “Creative thinking is not a talent; it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.”.  This is one of the most important thing to relies and just like everything else, practice makes perfect.

Another one of my favorite things about creative thinking is that there is no limit as to how far you can go outside the box. Even if you have reached your goal of creative thinking, take it a bit further and see where it goes. One of my other favorite quotes from SkillsYouNeed.com. They say “The first is don’t stop there. Even when you think you’ve reached a good point, carry on a bit further. Don’t be satisfied with the first solution you reach. Instead, as long as you have time, try exploring other ideas, or even push the one that you have a bit further. Take it right to the point of idiocy, and see where that gets you.”

Now a day in it may seem like everyone has thought about everything in advertising, but the answer is that it hasn’t, we just need to be more educated and educate ourselves and broaden our horizon of thinking. A quote from Nytimes.com says “That is why you are seeing more attention to creativity at universities,” he says. “The marketplace is demanding it.”

If you are good at your job and good at advertising your product or yourself, at a certain point you may end up not competing with others but end up competing with yourself. Creativity is a very precious tool that we possess and just like I said earlier, if you reach your goal take it a step further and see where it takes you. A quote that talks about being more creative states "To be creative you have to contribute something different from what you've done before. Your results need not be original to the world; few results truly meet that criterion. In fact, most results are built on the work of others."

Another way of gaining inspiration and creativity would be gaining it from others, not necessarily copying but getting feedback from people who you will be targeting which is a very logical tip. One quote from Skillyouneed.com states that “One fairly simple way to do this is by drawing or creating something in three dimensions, perhaps using junk-modelling or balloons and post-it notes. This can be an individual or group activity, to aid either your own or everyone’s thinking processes.”