tag:blogger.com,1999:blog-15575306026024128222024-03-19T14:16:19.065-07:00DamarkoLtaylorDamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-1557530602602412822.post-63876400902102264432017-03-15T11:41:00.000-07:002017-03-22T09:15:29.061-07:00WEEK 10 EOC; CHANNELS <div>
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<span style="font-size: large;">CHANNELS</span></div>
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<span style="font-size: large;">The channels that I would use for my product which is the Limited edition 2017 Scion Tc are, Advertorials, Film & Tv product placement, Mobile Advertising, Kiosks and Billboard ads. With these channels it is a no brainier that my product would be the main talk of the town. Between ad on the street, fifty feet billboards and social media it will be unstoppable. </span></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-8380658860822444382017-03-08T11:58:00.000-08:002017-03-22T09:15:11.261-07:00Week 9: EOC Art and Copy <div style="text-align: center;">
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<b>George Luis</b> - <span style="color: #333333; font-family: "lora" , serif; font-size: 16px;">On June 26, 1931, in New York City, US, George Lois was born to Greek immigrants. He received his early education from the High School of Music and Art. He even earned a basketball scholarship to Syracuse University. However, he preferred attending Pratt Institute over Syracuse. After studying for only one year at Pratt, Lois gave up his studies so as to work for Reba Sochis. He continued to work there until he was conscripted into army and sent to fight in the Korean War.</span></div>
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<span style="color: #333333; font-family: "lora" , serif; font-size: 16px;">He has worked on near 17 productions within his career and he is a major icon when it comes to advertising. </span></div>
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<b>Robinson, Phyllis K</b>. - Phyllis K. Robinson was born in New
York on Oct. 22, 1921. She majored in sociology at Barnard College and
graduated with a bachelor of arts degree in 1942. When she left school, she
took a job as a statistician for the Federal Public Housing Authority in New
York. In 1944, she married Richard G. Robinson, a Harvard University student
who was drafted soon after their marriage; over the next two years, she
followed him from post to post, working six different jobs.<o:p></o:p></div>
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DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-30856392274047647352017-03-08T11:30:00.000-08:002017-03-22T09:14:59.230-07:00Week 9 Eoc: Trend on Tv<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-size: 14.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;">Trends of Television<o:p></o:p></span></div>
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<b>1.Music is the next
ratings goldmine.<o:p></o:p></b></div>
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<a href="http://www.businessinsider.com/tv-industry-trends-2016-1/#netflix-is-going-after-the-traditional-networks--and-theyre-firing-back-hard-1">http://www.businessinsider.com/tv-industry-trends-2016-1/#netflix-is-going-after-the-traditional-networks--and-theyre-firing-back-hard-1</a><o:p></o:p></div>
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Fox is the latest network to get into the musical TV trend
with "Grease Live." It will follow that with Trisha Yearwood starring
in "The Passion," and "Rocky Horror Picture Show."<o:p></o:p></div>
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<b>2. Mobile is
increasing accessibility to premium content<o:p></o:p></b></div>
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<b><a href="http://mashable.com/2014/12/23/future-of-television/#RupYYITxKqq1">http://mashable.com/2014/12/23/future-of-television/#RupYYITxKqq1</a><o:p></o:p></b></div>
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<span style="background-color: white; color: #555555; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px;">n 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming.</span></div>
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<b>3. 4K is now the norm<o:p></o:p></b></div>
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<b><a href="http://dfw.cbslocal.com/2017/01/31/top-5-tv-trends-of-2017/">http://dfw.cbslocal.com/2017/01/31/top-5-tv-trends-of-2017/</a><o:p></o:p></b></div>
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<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 17px;">ust a few years ago, TVs with the 4K technology (four times as many pixels as a standard 1080) were considered a novelty. This year nearly every new TV has 4K technology, including some priced below $500.</span></div>
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<b>4. Reboots, remakes,
and spin-offs are still going strong.<o:p></o:p></b></div>
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<b><a href="http://www.businessinsider.com/future-tv-trends-2016-5">http://www.businessinsider.com/future-tv-trends-2016-5</a><o:p></o:p></b></div>
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This year, we saw networks cutting the cord on shows that, in the past, have had some immunity to cancellation because they were created as part of longtime or important partnerships.</div>
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<b>5. Social media will increasingly revolve
around video content</b></div>
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<b><a href="http://www.broadcastingcable.com/blog/currency/top-10-media-trends-according-comscore/155056">http://www.broadcastingcable.com/blog/currency/top-10-media-trends-according-comscore/15505</a>6<o:p></o:p></b></div>
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With Snapchat having now emerged as the next great social media company, there is a growing realization of the power of video-to-drive social resonance. Facebook and Instagram have already ramped up their video efforts, and more recently we’ve seen Twitter-owned Periscope capture the attention of users with its live streaming capability.</div>
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DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-49855155571204382132017-03-08T11:04:00.002-08:002017-03-22T09:13:28.023-07:00Analysis of project in the real world <div style="border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 20.799999237060547px; margin-bottom: 15px; margin-top: 15px; outline: 0px; padding: 0px;">
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<span style="color: #351c75;"><u><span style="background-color: white;">Toyota</span><span style="background-color: white;"> is killing off its Scion brand, and the Japanese automaker will start bidding it farewell at the 2016 New York Auto Show. It’s only fitting, considering the Scion brand debuted its first concept vehicles 14 years ago at the New York Auto Show, so in a way, it’s a bit poetic that it will end where it all began.</span></u></span><span style="color: #464646;">Inside, Scion carried the black and red theme with sport-tuned seat inserts with red accent stitching. You will find the same stitching on the shift boot, parking brake cover and steering wheel. There are exclusive Release Series carpeted floor and cargo mats, as well as red seat belts and a Release Series sequentially numbered badge to complete the package. </span><span style="color: #351c75;"><u><span style="background-color: white;">Helping improve handling and reducing the center of gravity, TRD has outfitted the 2017 Scion tC </span><span style="background-color: white;">Release Series</span><span style="background-color: white;"> 10.0 with performance lowering springs. The tC also has a throatier sound, thanks to a </span><span style="background-color: white;">TRD performance dual exhaust</span></u></span><span style="background-color: white; color: #464646;">.</span><span style="color: #464646;">Available with a six-speed manual or automatic transmission, the 2017 Scion tC Release Series 10.0 will start from $23,985 including destination for the manual-equipped model. Opting for an automatic will cost $1,150 additional. The model will be limited to 1,200 units and will be available beginning in June through Scion by Toyota dealerships.</span><u style="color: #351c75;">“For those enthusiasts looking for a piece of history, this is a great opportunity to own our best tC ever,” says Scion vice president Andrew Gilleland. “With the TRD performance parts, the JDM Aero Kit and the screaming red and black color scheme, it’s a fitting tribute to Scion’s mission to build cars for younger customers.”</u></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-71357960667314347602017-03-08T11:03:00.007-08:002017-03-22T09:12:33.482-07:00Creative contentFor my promotion I want it to focus on the youth population and if you are not young, this car will make you feel young and make you want to focus on how the good times were and still are. Play your own music with the sorrowed sound Bose speakers and drift off into happiness. <span style="color: #351c75;"><u><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">As Scion’s most popular car, the tC receives its final </span><a class="vglnk" href="http://www.amazon.com/dp/B014OWDTXE" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 20.799999237060547px;" target="_blank" title="Link added by VigLink"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px;">Release </span><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px;">Series</span></a><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;"> model, developed in partnership with Kei Miura, the creator of </span><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">Rocket Bunny</span><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">. Finished in Barcelona Red, the coupe features an aero kit designed by Miura featuring a front lip spoiler, rocker panels, rear lower spoiler and a </span><a class="vglnk" href="http://www.amazon.com/dp/B001GWT5B6" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 20.799999237060547px;" target="_blank" title="Link added by VigLink"><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px;">deck </span><span style="border: 0px; margin: 0px; outline: 0px; padding: 0px;">spoiler</span></a><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">.</span></u></span><span style="background-color: white; color: #464646; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;"> Sorry, </span><span style="background-color: white; color: #464646; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">Rocket Bunny</span><span style="background-color: white; color: #464646; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;"> fans, this tC isn’t coming from the factory with a widebody. Helping contrast the red paint will be blacked-out Scion badges and </span><span style="background-color: white; color: #464646; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">gloss-black alloy wheels</span><span style="background-color: white; color: #464646; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">.</span> car is already popular so just by the look of it says that I am young, i enjoy cars, and i care about my image.DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-19892661162700180282017-03-08T11:03:00.005-08:002017-03-22T09:13:17.081-07:00Promotion<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSU8FTIx8y1R0ffb4nCYgg6758ZTGAdu0IXFwwvULxHCBhR5p2tTa8KBB4hJSbD-9lA3uz1MaTknlNKEJ27PlrnD7ylZLR4QTrwrP005Eoms85dDEz5L-wCxik8KxDYc9M3OUxpc6krnLx/s1600/Billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSU8FTIx8y1R0ffb4nCYgg6758ZTGAdu0IXFwwvULxHCBhR5p2tTa8KBB4hJSbD-9lA3uz1MaTknlNKEJ27PlrnD7ylZLR4QTrwrP005Eoms85dDEz5L-wCxik8KxDYc9M3OUxpc6krnLx/s640/Billboard.jpg" width="640" /></a></div>
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<a href="http://imgur.com/a/kO5zG">http://imgur.com/a/kO5zG</a></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-27625468377516190972017-03-08T11:03:00.003-08:002017-03-22T10:03:08.512-07:00The big ideaWhat makes this campaign different from others are the fact that this is a very rare and affordable car right now. Its the last of its kind and will be worth more with age. The number one thing to attracting customers will always be advertising, For the 2017 TC I would have this car advertised in magazines, on billboards, on phone apps and social media. That is the best way to do any type of advertising.<u><span style="background-color: white; color: #351c75; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px; line-height: 24px;">We wish </span><a href="http://www.autoblog.com/scion/" style="box-sizing: border-box; color: #351c75; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 24px;">Scion</a><span style="background-color: white; color: #351c75; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px; line-height: 24px;"> could have gone out with a bang. But nope, it's yet another of the brand's Release Series models. The long-running group of special editions has been hit-or-miss over the years, but seemed to find its grove with its most recent FR-S </span><a href="http://www.autoblog.com/2014/09/10/scion-fr-s-release-series-pricing-official/" style="box-sizing: border-box; color: #351c75; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 24px;">Release Series 1.0</a><span style="background-color: white; color: #351c75; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px; line-height: 24px;">and </span><a href="http://www.autoblog.com/2016/01/12/scion-fr-s-release-series-2-detroit-2016/" style="box-sizing: border-box; color: #351c75; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 24px;">2.0</a><span style="background-color: white; color: #351c75; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px; line-height: 24px;">. This is not an FR-S Release Series, though. It's a </span><a href="http://www.autoblog.com/scion/tc/" style="box-sizing: border-box; color: #351c75; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 24px;">tC</a><span style="background-color: white; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 15px; line-height: 24px;"><span style="color: #351c75;">. You know, the only model that won't survive the Scion brand's death.</span><span style="color: #333333;"> </span></span></u>One thing that would be fun to advertise this car would be to create an game app on all phones that will feature a driving game where you will drive the car and get your own feel of it virtually in the comfort of your own home. You have the entire experience at your finger tips and you can customize it at your leisure.<br />
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DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-32539149595871804852017-03-08T11:03:00.000-08:002017-03-22T09:13:41.020-07:00competitive analysis <span style="font-family: "arial" , "helvetica" , sans-serif;">TThe Scion Tc has always been a youthful brand, unlike any car the Scion tc always knows how to draw in the younger crowed with its amazing style and design of the cars. This car has all the features that will make you interested in the purchase. For one the car is super customizable from the inside to give it its own unique flair and has a 6 gear speed making it fun and safe to drive.<br />· <span style="background-color: white; color: #272828; line-height: 24px;">The Scion emblem below the hood and the tC emblem in the grille has been finished in a dark-out gloss black. To the rear, the taillights have a slightly darker appearance, the Scion badge has been blacked out, and the rear fascia got the same “aerodynamic” lip treatment as the front and sides. </span><span style="color: #351c75;"><u><span style="background-color: white; line-height: 24px;">The lip in the rear gives a diffuser-like appearance that sits well between to two chrome exhaust tips. A small fin has been added to the deck lid, which is something that should have come standard on the tC to begin with.</span><span style="text-indent: -0.25in;">· </span></u></span><span style="text-indent: -0.25in;"> The only challenge this car may face is the fact that it </span>will be the last of its kind and it may be hard to find parts for the car if something is internally damaged, but the Scion and the scion tc should have the same pieces when it comes to the inside and out<br />· Now that the Scion tc is releasing its last model of TC, it has to mean that they are bringing in something new and exciting, and though we do not know what it is yet, it has to be new and improved. </span><br />
<span style="background-color: white; font-family: "helvetica" , "arial" , sans-serif; line-height: 24px;"><span style="color: #351c75;"></span></span>DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-79496182038925604252017-03-08T11:02:00.001-08:002017-03-22T09:13:55.786-07:002017 Scion Tc; Stand Out, Be Brave, Drive the LimitedThe 2017 Scion Tc is one of the most notorious cars to be made up to date, this car is very limited edition and very fun to drive. It is very customizable, which means you can make the car your own and give it it own personal flair. What makes this car special is the fact that this is the last Scion tc of its kind to be made which gives it its limited appeal.<span style="color: blue;"><a href="http://www.autoguide.com/auto-news/2016/03/2017-scion-tc-release-series-10-0-bids-farewell-to-brand.html"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;">Toyota</span><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 20.799999237060547px;"> is killing off its Scion brand, and the Japanese automaker will start bidding it farewell at the 2016 New York Auto Show. It’s only fitting, considering the Scion brand debuted its first concept vehicles 14 years ago at the New York Auto Show, so in a way, it’s a bit poetic that it will end where it all began.</span></a> </span>This car is an amazing release for 2017 and it is kind of sad to bid a farewell to one of the most iconic cars made by Scion. The 2017 Scion Tc starts at $24,000 and can cost up to $1,200 extra for the full package deal for the car.<span style="background-color: white; color: #272828; font-family: "helvetica" , "arial" , sans-serif; font-size: 16px; line-height: 24px;">That price doesn’t include taxes or a delivery fee of $795. In all honesty, it’s nice to see a tC with aerodynamic and performance enhancements, but I expected to see more considering this is Scions last hoorah.</span><span style="background-color: white;"><span style="color: #351c75; font-family: "helvetica" , "arial" , sans-serif; font-size: 16px; line-height: 24px;"><a href="http://www.topspeed.com/cars/scion/2017-scion-tc-release-series-100-ar172764.html">That price doesn’t include taxes or a delivery fee of $795. In all honesty, it’s nice to see a tC with aerodynamic and performance enhancements, but I expected to see more considering this is Scions last hoorah.</a> </span><span style="font-family: "helvetica" , "arial" , sans-serif;"><span style="line-height: 24px;">This car is more or less geared towards a youthful audience and is super fun and fast. It has a 6 gear speed and is very good on gas millage.</span></span></span><span style="background-color: white; color: #272828; font-family: "helvetica" , "arial" , sans-serif; font-size: 16px; line-height: 24px;">Scion is a youth-oriented brand, and aside from a couple of good years, it has struggled with sales pretty hard over its lifetime. </span><span style="background-color: white; font-family: "helvetica" , "arial" , sans-serif; font-size: 16px; line-height: 24px;"><span style="color: #351c75;"><a href="http://www.topspeed.com/cars/scion/2017-scion-tc-release-series-100-ar172764.html">There may be fans out there, but as unfortunate as it is for the brand, there weren’t enough fans to keep it alive. With that said, let’s take a look at Scions final model and see what Scion and Kei Miura did to leave a lasting impression on the world.</a></span></span>DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-36371173689503568382017-03-01T11:30:00.004-08:002017-03-22T09:15:39.634-07:00WEEK 8 EOC: SLOGAN & TYPOGRAPHY <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFGuKz68FeQy7i7QvFn_Ma-C2WH6hEtloAa-jH625-nX8CqnYJK3gUW2smbmiV3vfwHwmg23udMigifRV2uLItGqEBEqwETgREkW5cwf-eVP-YlY721WBrJyy5Mq_Y6P9xDhcBHwyAGlkM/s1600/slogan.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="496" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFGuKz68FeQy7i7QvFn_Ma-C2WH6hEtloAa-jH625-nX8CqnYJK3gUW2smbmiV3vfwHwmg23udMigifRV2uLItGqEBEqwETgREkW5cwf-eVP-YlY721WBrJyy5Mq_Y6P9xDhcBHwyAGlkM/s640/slogan.PNG" width="640" /></a></div>
<br />DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-91144673212422219372017-03-01T09:30:00.000-08:002017-03-01T09:33:28.150-08:00EOC WEEK 8 COMPARE AND CONTRAST OSCAR/SUPERBOWL COMMERCIALS <br />
Superbowl/Oscar Commercials<br />
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One thing that is super comparable to these commercials are that they were all very political this year. This year it was all about bringing people together and how the products that the commercials were advertising will and have always brought us together as one. For example both commercial types both showed commercials of people using products that people use who come from all different back ground types, rather it be food, drinks, cars...etc. <br />
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<b><span style="font-size: large;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">"Even the ads were political! Academy Awards follow the Super Bowl with pointed ads attacking President Trump"</span></span></b><br />
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Said by DailyMail</i><br /><br /><b>Read more: </b><a href="http://www.dailymail.co.uk/news/article-4262870/Oscars-follow-Super-Bowl-ads-Trump.html#ixzz4a5vQCnPK" style="color: #003399; cursor: pointer; font-weight: bold; margin: 0px; min-height: 1px; padding: 0px; text-decoration: none;">http://www.dailymail.co.uk/news/article-4262870/Oscars-follow-Super-Bowl-ads-Trump.html#ixzz4a5vQCnPK</a><b> </b></span></span><b><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Follow us:</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="http://ec.tynt.com/b/rw?id=bBOTTqvd0r3Pooab7jrHcU&u=MailOnline" style="color: #003580; cursor: pointer; font-family: Arial, Helvetica, sans-serif; margin: 0px; min-height: 1px; padding: 0px; text-decoration: none;" target="_blank">@MailOnline on Twitter</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">|</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="http://ec.tynt.com/b/rf?id=bBOTTqvd0r3Pooab7jrHcU&u=DailyMail" style="color: #003580; cursor: pointer; font-family: Arial, Helvetica, sans-serif; margin: 0px; min-height: 1px; padding: 0px; text-decoration: none;" target="_blank">DailyMail on Facebook</a> </span></b><br />
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Some things that were different in the ads were of coarse the different products that they used and advertised. In the commercials for the Superbowl almost, if not all of the commercials were political and gave a strong message to the viewers.<br />
In the Superbowl commercials I seen the T-mobile was sponsored a lot more than any other service brand and for the Oscars Samsung was sponsored more. <br />
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DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-49498997281923022882017-02-23T11:26:00.001-08:002017-03-22T09:15:55.046-07:00WEEK 7 EOC: SCION TC 2017 Pitch<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxN4hODZO8PmhWiMMi6swLeM6wPrSsKaW5McTuE3EkxxuHyEe6Oesvv7Ly9-E76cFDIgB9i_3QbuYQ5-6xodbcuYL-abZt7VsTCyO01XAWovN17AOGupOXwwuOdxsZVly5YngMvgLsLOR3/s1600/Scion-Tc-2017-for-sale.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxN4hODZO8PmhWiMMi6swLeM6wPrSsKaW5McTuE3EkxxuHyEe6Oesvv7Ly9-E76cFDIgB9i_3QbuYQ5-6xodbcuYL-abZt7VsTCyO01XAWovN17AOGupOXwwuOdxsZVly5YngMvgLsLOR3/s400/Scion-Tc-2017-for-sale.jpg" width="400" /></a></div>
<span style="font-family: "times" , "times new roman" , serif;"><br /></span><span style="font-family: "times" , "times new roman" , serif;">The car I will be doing a brief for is the new and improved 2017 Scion TC. This is the Scion TC release series 10.0, a model that was designed in partnership with Kei Miura. This will be the last model equipped with a number of performance and visual enchantments that was said to make it the best production. The price of worth for this car is set at $23,190, it has an engine incline-5, 179 horse power, can go 0-60 mph in 7.3 seconds and its top speed is 125 mph.</span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; font-size: 15px; line-height: 20.799999237060547px;"> </span><span style="background-color: white; line-height: 20.799999237060547px;"> Inside of the Scion has a black and red theme with sport-tuned seat inserts with red accent stitching. You will find the same stitching on the shift boot, </span><span style="background-color: white; line-height: 20.799999237060547px;">parking brake</span><span style="background-color: white; line-height: 20.799999237060547px;"> cover and </span><span style="background-color: white; line-height: 20.799999237060547px;">steering</span><span style="background-color: white; line-height: 20.799999237060547px;"> </span><span style="background-color: white; line-height: 20.799999237060547px;">wheel</span><span style="background-color: white; line-height: 20.799999237060547px;">. There are exclusive </span><span style="background-color: white; line-height: 20.799999237060547px;">Release Series</span><span style="background-color: white; line-height: 20.799999237060547px;"> carpeted floor and cargo mats, as well as red seat belts and a </span><span style="background-color: white; line-height: 20.799999237060547px;">Release Series</span><span style="background-color: white; line-height: 20.799999237060547px;"> sequentially numbered badge to complete the package.</span> It isn't clear whether Toyota have decided to kill off the whole scion brand or just the TC, but we do know that this will be the last TC ever made which makes this car the last of its kind and very rare. This Limited edition beauty has been well anticipated for a long time since this is the last model of its kind, a lot of people are loving that thy are going out with a bang. </span><br />
<span style="background-color: white; color: #464646; font-size: 15px; line-height: 20.799999237060547px;"><span style="font-family: "times" , "times new roman" , serif;"> </span></span><br />
http://www.autoguide.com/auto-news/2016/03/2017-scion-tc-release-series-10-0-bids-farewell-to-brand.html<br />
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http://www.topspeed.com/cars/scion/2017-scion-tc-release-series-100-ar172764.html<br />
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https://carsintrend.com/2017-scion-tc/DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-53588709998009543002017-02-15T10:12:00.002-08:002017-03-22T09:14:09.065-07:00EOC WEEK 6 FAKE VS TRUTH<br />
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<span style="font-size: x-large;">Gators in the sewer?</span></div>
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In this New York Times article it has been said that Alligators have took over the bowels of the new York sewers. Ever since the mid 1930's there was an article with a headline that stated <span style="background-color: white; color: #333333; font-family: "georgia" , "times new roman" , "times" , serif; font-size: 17px;"> </span><span style="background-color: white;"><span style="color: #333333; font-family: "georgia" , "times new roman" , "times" , serif;"><span style="font-size: 17px;">“Alligator Found in Uptown Sewer,” discovered by a child. Ever since this discovery at has become an urban legend and has even made it to the newspapers till this day that there are alligators that rule the sewers below. "</span></span></span><span style="background-color: white; color: #333333; font-family: "georgia" , "times new roman" , "times" , serif; font-size: 17px;">It was believed the alligator may have escaped from a steamer that had traveled north from the Everglades and swam into the Harlem River and into a sewer outflow, Mr. Miscione said."</span></div>
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<span style="background-color: white;"><span style="color: #333333; font-family: "georgia" , "times new roman" , "times" , serif;"><span style="font-size: 17px;"> In the early 60's this legend of roaming alligators became very popular, but later had gotten overshadowed by the assassination of John F. Kennedy. </span></span></span><span style="background-color: white;"><span style="color: #333333; font-family: "georgia" , "times new roman" , "times" , serif;"><span style="font-size: 17px;">Because of his passion for this longstanding legend, Mr. Miscione, the official borough historian for Manhattan, has long been observing Feb. 9 as Alligators in the Sewers Day, an unofficial holiday to honor discarded pets or escaped beasts that have grown large below our streets. Alligators and other reptilian creatures have been found even in present day above ground mainly in Queens and central park and even in the canals of the golf courses. However alligators have been said to be in the canals in golf courses for so long, its such a great myth that it has had its urban legend for decades and decades. </span></span></span></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-33953928661360123222017-02-08T10:00:00.000-08:002017-02-08T11:06:58.155-08:00EOC WEEK 5; THE BRAND IDEA THE BIG IDEA <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tDiZ-rlBI78?rel=0&controls=0&showinfo=0" width="560"></iframe><br />
In this featured commercial it is a Coca Cola ad that is called "A Classic Love Story". At first watch the first thing that you notice is the amount of diversity in the entire commercial and the amount of ethnic foods that these families are preparing. Coca Cola, Coca Cola Zero and Coca Cola Life are featured as the products in this commercial. This commercial takes place at several families homes, cooking dinner and being around the ones they love in present time. Coca Cola and Food are one of the captions in this commercial as well which symbolizes culture. "Taste the feeling" is one of the slogans for this commercial and it makes so much since because when it states "Taste the feeling" it means taste the feeling of LOVE! With Donald Trump in office there has been so many celebrities, social media, art, culture and more outlets that has stood forward and let the rest of america know that all minorities matter and we will not back down and let him take over our country with hate. But instead spread "Love".<br />
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http://www.superbowl-commercials.org/38319.html<br />
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http://www.dailyamerican.com/entertainment/videos/super_bowl_commercials/coca-cola-super-bowl-commercial---love-story/youtube_3030e1e0-ec80-11e6-91aa-d736b7c4ffb5.html<br />
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http://ew.com/tv/2017/02/05/super-bowl-coke-commercial-inclusion/DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-9104755772994650912017-02-01T11:56:00.000-08:002017-02-08T11:06:47.081-08:00EOC WEEK 4; GOOD CONTEMPORARY ADS TARGETED TOWARDS WOMEN<img height="200" src="https://com150e1wwseanb.files.wordpress.com/2014/08/20121031-army-ad.jpg?w=700" style="background-color: white; background-image: linear-gradient(45deg, rgb(238, 238, 238) 25%, transparent 25%, transparent 75%, rgb(238, 238, 238) 75%, rgb(238, 238, 238) 100%), linear-gradient(45deg, rgb(238, 238, 238) 25%, transparent 25%, transparent 75%, rgb(238, 238, 238) 75%, rgb(238, 238, 238) 100%); background-position: 0px 0px, 10px 10px; background-size: 20px 20px; user-select: none;" width="150" /> This advertisement is for the U.S army and what it shows is an empowered black woman who has offered to serve for our country. She has her hair pulled back and is doing a professional solute. The slogan says "There's strong, then there's army strong." Then it asks you a question that asks "Are you army strong?" Whether you are a man or a woman, this advertisement is reaching out to all the women that have a passion for serving for our country. Women are the most independent, passionate and strongest creations on this planet and to see it taken over by men is frustrating, which is why this ad is so beautiful.<br />
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<img height="193" src="https://s-media-cache-ak0.pinimg.com/736x/39/a1/08/39a108a3c79ac7167c009b24e8b9c7e5.jpg" width="320" />In this Under armor ad it shows an active woman that is very toned sponsoring under armor active wear. She stands there as a strong woman that makes a good image for the brand and for the customer. The company of under armor is a brand that caters bot to men and women and both sexes are both supported when it comes to marketing, product and sales. Even though it is an active wear brand they understand that focusing on both sexes rather than just men makes the company more efficient, equal and excellent, which is why their biggest competitor is Nike. <br />
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DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-19030480862166085322017-02-01T00:56:00.002-08:002017-02-08T11:06:35.110-08:00WEEK 3 EOC; Ethics in Tobacco HOW TO FRAME A SCENARIO<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijPN5HVQ4xGVPRlphYrXNiIddXL78AA_j0ZVFA5ZumQWhwiIt0B07XInUe459110w8z4z-WSReuiOMYhyqpenin8gj6BNZuxhN1TCTo0bSg-Qp5w_7Sw5_00Jrn-h7d4bdyBsjsAi6Odht/s1600/e-cigarettes-health-harmful-advertising.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijPN5HVQ4xGVPRlphYrXNiIddXL78AA_j0ZVFA5ZumQWhwiIt0B07XInUe459110w8z4z-WSReuiOMYhyqpenin8gj6BNZuxhN1TCTo0bSg-Qp5w_7Sw5_00Jrn-h7d4bdyBsjsAi6Odht/s320/e-cigarettes-health-harmful-advertising.jpg" width="320" /></a></div>
This is a cigarette ad for <b>Blu E electronic</b> <b>cigarettes</b>. There biggest pitch is that the smoke that comes out is 100% vapor and that it does not affect anyone around them.<br />
Here i will evaluate this ad with the 8 steps of advertising.<br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>1. Determine the scenario: What happens in this frame?</i></span><br />
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<span style="background-color: white;">In this frame of the commercial he explains facts on how he used to be a smoker for 20 years and finally there is a product that you can smoke and not have anyone harmed by the vapor around them. </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>2. What is the setting? What are the conditions?</i></span><br />
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<span style="background-color: white;">In this frame of the commercial it shows a man walking on a beach in a complete black and white filter, thats until the cigarette box is shown to the camera. The box is the only thing that is colored which makes it stand out and more appealing. </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>3. Who are the people or groups?</i></span><br />
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<span style="background-color: white;">Blu Cigs the company, sponsored by Stephen Dorff is speaking on behalf of smokers that have a fine taste in technology and people who don't like to feel left out or neglected for their addiction when there peers are all non smokers. </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>4. What is their point of view around this specific experience?</i></span><br />
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<span style="background-color: white;"> The point of view is to not feel ashamed of being a smoker and to feel comfortable with your addiction around yourself and others. He makes you feel relaxed and less tense for smokers and non smokers. </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>5. What are their goals?</i></span><br />
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<span style="background-color: white;"> Their goal is to get you to buy this product for its great pitch, and to target non smokers to start smoking this techie gadget. For those who already smoke, this company wants them to feel more comfortable and not feel ashamed for smoking around others. </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>6. What are their assumptions? What are their perceptions?</i></span><br />
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<span style="background-color: white;"> The company assumes that people are being "Smoke Shammed" constantly in anti smoking ads and commercials, and finally in the present there is a positive out look on a new smoking Cigarette that does not affect people or give out second hand. </span><br />
<span style="background-color: white; font-family: "arial"; font-size: 13px;"><i>7. Are there conflicts? Is there cooperation?</i></span><br />
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<span style="background-color: white;"> As years went by there seemed to by some technical difficulties with this product. Sense it is an electric product thing will go wrong time to time. There have been cases where the cigarette as started fires, blown up and even shocked people in their pockets, purse etc... </span><br />
<i><span style="background-color: white; font-family: "arial"; font-size: 13px;">8. What are the outcomes? </span></i><br />
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<span style="background-color: white; font-family: "arial"; font-size: 13px;"> They seemed to have had an amazing outcome when they first came out, but sales start to sky rocket down due to the recent incidents and the high cost of this product. </span>DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-57410757035278279402017-01-25T11:30:00.001-08:002017-02-08T11:05:51.140-08:00Week 3 EOC; Creative Thinking<br />
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Why
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Creative thinking is very
important, especially when it comes to advertising. When you are in the
advertising industry you must always think outside the box and think of
something that has never been done before. But not everyone can creatively think
on the spot. One of my favorite quotes from Leadershipnow.com is <span style="color: #2e75b6; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #2E75B6; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent1; mso-themecolor: accent1; mso-themeshade: 191;">“Creative thinking
is not a talent; it is a skill that can be learned. It empowers people by
adding strength to their natural abilities which improves teamwork,
productivity and where appropriate profits.”. </span>This is one of the most important thing
to relies and just like everything else, practice makes perfect.<o:p></o:p></div>
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Another one of my favorite things
about creative thinking is that there is no limit as to how far you can go
outside the box. Even if you have reached your goal of creative thinking, take
it a bit further and see where it goes. One of my other favorite quotes from
SkillsYouNeed.com. They say <span style="color: #2e75b6; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #2E75B6; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent1; mso-themecolor: accent1; mso-themeshade: 191;">“The first is don’t stop there. Even when you think you’ve reached
a good point, carry on a bit further. Don’t be satisfied with the first
solution you reach. Instead, as long as you have time, try exploring other
ideas, or even push the one that you have a bit further. Take it right to the
point of idiocy, and see where that gets you.” <o:p></o:p></span></div>
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Now a day in it may seem like
everyone has thought about everything in advertising, but the answer is that it
hasn’t, we just need to be more educated and educate ourselves and broaden our horizon
of thinking. A quote from Nytimes.com says <span style="color: #2e75b6; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #2E75B6; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent1; mso-themecolor: accent1; mso-themeshade: 191;">“That is why you are seeing
more attention to creativity at universities,” he says. “The marketplace is
demanding it.”<o:p></o:p></span></div>
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If you are good at your job and
good at advertising your product or yourself, at a certain point you may end up
not competing with others but end up competing with yourself. Creativity is a
very precious tool that we possess and just like I said earlier, if you reach
your goal take it a step further and see where it takes you. A quote that talks
about being more creative states <span style="color: #2e75b6; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #2E75B6; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent1; mso-themecolor: accent1; mso-themeshade: 191;">"To be creative you have to contribute something different
from what you've done before. Your results need not be original to the world;
few results truly meet that criterion. In fact, most results are built on the
work of others."<o:p></o:p></span></div>
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Another way of gaining inspiration and
creativity would be gaining it from others, not necessarily copying but getting
feedback from people who you will be targeting which is a very logical tip. One
quote from Skillyouneed.com states that <span style="color: #2e75b6; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: #2E75B6; mso-style-textfill-fill-colortransforms: lumm=75000; mso-style-textfill-fill-themecolor: accent1; mso-themecolor: accent1; mso-themeshade: 191;">“One fairly simple way to do this is by drawing or creating
something in three dimensions, perhaps using junk-modelling or balloons and
post-it notes. This can be an individual or group activity, to aid either your
own or everyone’s thinking processes.”<o:p></o:p></span></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-30350505754952865332017-01-18T11:38:00.000-08:002017-02-08T11:05:27.280-08:00EOC WEEK 2: THREE EXAMPLES OF QUESTIONABLE ETHICS<br />
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<span style="font-size: x-large;">Three questionable ethics in Ads</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkr-YzpH7OqwRn_sx_XArw5UPpPvXChWhlldhI4EdYaY6ijkhNtL9Ad18unWAKkPIjPubvnZe3GhWPcefgbIfd7pw0KZNi2Ej8RrkaXuxd4GrW_3xcuGT8KaxKpCgB1G3VG_oBbkZDLLu8/s1600/Screen+Shot+2012-07-18+at+4.50.20+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Image result for ethics in advertising" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkr-YzpH7OqwRn_sx_XArw5UPpPvXChWhlldhI4EdYaY6ijkhNtL9Ad18unWAKkPIjPubvnZe3GhWPcefgbIfd7pw0KZNi2Ej8RrkaXuxd4GrW_3xcuGT8KaxKpCgB1G3VG_oBbkZDLLu8/s200/Screen+Shot+2012-07-18+at+4.50.20+PM.png" width="183" /></a>1. Reebok had released an ad that states "Cheat on your girlfriend, not on your workout". The statement in its self is very questionable and also very offensive to its customer. By looking at this ad it is basing its customer as a man who is a complete jerk who does not care about anything except the way he looks.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5pVlQuwh13kMjGF_87WEyfRdRFtMAcqFExPGu-bTmvOk5D5KgtGLqzO86e1mOIHv_Uel9pOS344FdV3dijvKwdi8ldP-FvD7p7Gl-6hyphenhyphenTlGmOaHek2e-6MdIontCICqm0lHIifkUrDFAy/s1600/Ads_AxeDirty.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Image result for ethics in advertising" border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5pVlQuwh13kMjGF_87WEyfRdRFtMAcqFExPGu-bTmvOk5D5KgtGLqzO86e1mOIHv_Uel9pOS344FdV3dijvKwdi8ldP-FvD7p7Gl-6hyphenhyphenTlGmOaHek2e-6MdIontCICqm0lHIifkUrDFAy/s320/Ads_AxeDirty.jpg" width="320" /></a>2. Axe new and improved shower gel targeted towards men has released another ad that is of coarse objectifying women. In the picture you see a man putting shower gel upon him self while the woman is lathering whip cream on herself. And the statement that they paired with this picture says "The cleaner you are" for the man "The dirtier you get" for the woman. This is a questionable ad and can be very offensive towards women. And though the product is not targeted towards women, would this ad even hurt the company's product?<br />
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3. Baby K'TAN is a wrap you can put around yourself to hold your baby and continue to do your tasks effectively and comfortably. However on the picture to the right it shows a caucasian family together with their baby in the wrap. But the picture on the right shows a black single mom holding her child with the wrap. This is a questionable ad because it intends that all black mothers are single moms and can be very offensive to a wide audience.<br />
<img alt="Image result for ethics in advertising racist" height="180" src="https://ionenewsone.files.wordpress.com/2014/06/baby-sling.jpg?quality=80&strip=all&w=670&h=377" width="320" />DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-87970526663643023042017-01-11T11:33:00.001-08:002017-02-08T11:05:05.938-08:00WEEK 1 EOC: MY VOICEMy name is Damarko Taylor and I am a fashion designer that currently resides in Las Vegas, I am also an undergrad at the Art institute of Las Vegas and is set to graduate in March. During my stay at this school I have had the honor to have many opportunities to exercise my career in as far as fashion shows, photo shoots and traveling to other countries and working in my field. I've had the opportunity to work for a fashion designer in Paris for Paris fashion week. It was one of the most amazing experience in my life.DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0tag:blogger.com,1999:blog-1557530602602412822.post-45717120533351989302017-01-11T09:55:00.003-08:002017-02-08T11:02:56.892-08:00WEEK 1 EOC: Volkswagen Lemon Ad <br />
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Damarko Taylor <o:p></o:p></div>
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1/11/17<o:p></o:p></div>
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Bus 125 Fundamental of Design<o:p></o:p></div>
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Volkswagen Lemon Ad<o:p></o:p></div>
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In 1960, Volkswagen ran what may have been its most famous
ad ever: Lemon. The one-word headline described a 1961 Beetle that would never
make it to a dealer. It had a mere blemish, enough for VW engineer Kurt Kroner
to reject the vehicle and inspire Julian Koenig, the DDB copywriter partnered
with legendary art director Helmut Krone, to pen the famous ad.<o:p></o:p></div>
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<a href="http://www.adweek.com/news/advertising-branding/how-volkswagen-just-squandered-55-years-great-advertising-167239">http://www.adweek.com/news/advertising-branding/how-volkswagen-just-squandered-55-years-great-advertising-167239</a><o:p></o:p></div>
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Above are the two main ads that launched the Volkswagen
brand in America.<o:p></o:p></div>
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“Lemon” ad copy starts: “This Volkswagen missed the boat.
The chrome strip on the glove compartment is blemished, and must be replaced.”<o:p></o:p></div>
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It was shocking, to say the least, for an auto brand to call
their car a lemon.<o:p></o:p></div>
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What made the ad even more appealing than the shock value,
was that the Bug was in fact (and still is) shaped like a lemon. <a href="https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ko4Mmk83Y#.hqoaZNoqn">https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ko4Mmk83Y#.hqoaZNoqn</a><o:p></o:p></div>
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Unless you're old enough to remember, an advertising
professional or an ad buff (if there is such a thing), you probably don't know
much about the advertising campaign for the first Volkswagen Beetle. So a brief
overview is in order. Volkswagen hired the Doyle Dane Bernbach ad agency to
create a campaign that would introduce the Beetle to the U.S. market in 1960.
Now consider the marketing situation. <a href="http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html">http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html</a><o:p></o:p></div>
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The ad featured a black and white photo of the Volkswagen
Beetle with the word “Lemon” in bold san serif font. Below the image follows a statement that
proclaims that this particular car was rejected by Inspector Kurt Kroner
because of a blemish on the chrome piece of the glove box. <a href="http://www.writingfordesigners.com/?p=1731">http://www.writingfordesigners.com/?p=1731</a><o:p></o:p></div>
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While the Detroit Auto market was designing large cars with
many accessories, the Volkswagen Beetle remained familiar in its simplicity.
Echoed in the campaign for the car, DDB utilized a minimalist approach to
selling that related to the reader on a personal level. Inspector Kurt Kroner
is looking out for you, the car buyer, not a faceless corporation imploring you
to spend more, but a company that has people rejecting cars for something as
minor as a hair line scratch in the windshield. The ad relates to the consumer
that Volkswagen is held to a higher standard than other automobile producers,
in doing so, successfully selling the Beetle<o:p></o:p></div>
DamarkoLTaylorhttp://www.blogger.com/profile/05682496378067028801noreply@blogger.com0