WEEK 7 EOC: SCION TC 2017 Pitch

The car I will be doing a brief for is the new and improved 2017 Scion TC. This is the Scion TC release series 10.0, a model that was designed in partnership with Kei Miura. This will be the last model equipped with a number of performance and visual enchantments that was said to make it the best production. The price of worth for this car is set at $23,190, it has an engine incline-5, 179 horse power, can go 0-60 mph in 7.3 seconds and its top speed is 125 mph.
          Inside of the Scion has a black and red theme with sport-tuned seat inserts with red accent stitching. You will find the same stitching on the shift boot, parking brake cover and steering wheel. There are exclusive Release Series carpeted floor and cargo mats, as well as red seat belts and a Release Series sequentially numbered badge to complete the package.       It isn't clear whether Toyota have decided to kill off the whole scion brand or just the TC, but we do know that this will be the last TC ever made which makes this car the last of its kind and very rare.    This Limited edition beauty has been well anticipated for a long time since this is the last model of its kind, a lot of people are loving that thy are going out with a bang. 
       
http://www.autoguide.com/auto-news/2016/03/2017-scion-tc-release-series-10-0-bids-farewell-to-brand.html

http://www.topspeed.com/cars/scion/2017-scion-tc-release-series-100-ar172764.html

https://carsintrend.com/2017-scion-tc/

EOC WEEK 6 FAKE VS TRUTH

Gators in the sewer?

              In this New York Times article it has been said that Alligators have took over the bowels of the new York sewers. Ever since the mid 1930's there was an article with a headline that stated   “Alligator Found in Uptown Sewer,” discovered by a child. Ever since this discovery at has become an urban legend and has even made it to the newspapers till this day that there are alligators that rule the sewers below. "It was believed the alligator may have escaped from a steamer that had traveled north from the Everglades and swam into the Harlem River and into a sewer outflow, Mr. Miscione said."

             In the early 60's this legend of roaming alligators became very popular, but later had gotten overshadowed by the assassination of John F. Kennedy. Because of his passion for this longstanding legend, Mr. Miscione, the official borough historian for Manhattan, has long been observing Feb. 9 as Alligators in the Sewers Day, an unofficial holiday to honor discarded pets or escaped beasts that have grown large below our streets. Alligators and other reptilian creatures have been found even in present day above ground  mainly in Queens and central park and even in the canals of the golf courses. However alligators have been said to be in the canals in golf courses for so long, its such a great myth that it has had its urban legend for decades and decades. 

EOC WEEK 5; THE BRAND IDEA THE BIG IDEA

In this featured commercial it is a Coca Cola ad that is called "A Classic Love Story". At first watch the first thing that you notice is the amount of diversity in the entire commercial and the amount of ethnic foods that these families are preparing. Coca Cola, Coca Cola Zero and Coca Cola Life are featured as the products in this commercial. This commercial takes place at several families homes, cooking dinner and being around the ones they love in present time. Coca Cola and Food are one of the captions in this commercial as well which symbolizes culture. "Taste the feeling" is one of the slogans for this commercial and it makes so much since because when it states "Taste the feeling" it means taste the feeling of LOVE! With Donald Trump in office there has been so many celebrities, social media, art, culture and more outlets that has stood forward and let the rest of america know that all minorities matter and we will not back down and let him take over our country with hate. But instead spread "Love".

http://www.superbowl-commercials.org/38319.html

http://www.dailyamerican.com/entertainment/videos/super_bowl_commercials/coca-cola-super-bowl-commercial---love-story/youtube_3030e1e0-ec80-11e6-91aa-d736b7c4ffb5.html

http://ew.com/tv/2017/02/05/super-bowl-coke-commercial-inclusion/

EOC WEEK 4; GOOD CONTEMPORARY ADS TARGETED TOWARDS WOMEN

    This advertisement is for the U.S army and what it shows is an empowered black woman who has offered to serve for our country. She has her hair pulled back and is doing a professional solute. The slogan says "There's strong, then there's army strong." Then it asks you a question that asks "Are you army strong?" Whether you are a man or a woman, this advertisement is reaching out to all the women that have a passion for serving for our country. Women are the most independent, passionate and strongest creations on this planet and to see it taken over by men is frustrating, which is why this ad is so beautiful.

In this Under armor ad it shows an active woman that is very toned sponsoring under armor active wear. She stands there as a strong woman that makes a good image for the brand and for the customer. The company of under armor is a brand that caters bot to men and women and both sexes are both supported when it comes to marketing, product and sales. Even though it is an active wear brand they understand that focusing on both sexes rather than just men makes the company more efficient, equal and excellent, which is why their biggest competitor is Nike.  

WEEK 3 EOC; Ethics in Tobacco HOW TO FRAME A SCENARIO

      This is a cigarette ad for Blu E electronic cigarettes. There biggest pitch is that the smoke that comes out is 100% vapor and that it does not affect anyone around them.
      Here i will evaluate this ad with the 8 steps of advertising.






1. Determine the scenario: What happens in this frame?

In this frame of the commercial he explains facts on how he used to be a smoker for 20 years and finally there is a product that you can smoke and not have anyone harmed by the vapor around them. 
2. What is the setting? What are the conditions?

In this frame of the commercial it shows a man walking on a beach in a complete black and white filter, thats until the cigarette box is shown to the camera. The box is the only thing that is colored which makes it stand out and more appealing. 

3. Who are the people or groups?

Blu Cigs the company,  sponsored by Stephen Dorff is speaking on behalf of smokers that have a fine taste in technology and people who don't like to feel left out or neglected for their addiction when there peers are all non smokers. 
4. What is their point of view around this specific experience?

      The point of view is to not feel ashamed of being a smoker and to feel comfortable with your addiction around yourself and others. He makes you feel relaxed and less tense for smokers and non smokers. 
5. What are their goals?

    Their goal is to get you to buy this product for its great pitch, and to target non smokers to start smoking this techie gadget. For those who already smoke, this company wants them to feel more comfortable and not feel ashamed for smoking around others. 
6. What are their assumptions? What are their perceptions?

    The company assumes that people are being "Smoke Shammed" constantly in anti smoking ads and commercials, and finally in the present there is a positive out look on a new smoking Cigarette that does not affect people or give out second hand. 
7. Are there conflicts? Is there cooperation?

    As years went by there seemed to by some technical difficulties with this product. Sense it is an electric product thing will go wrong time to time. There have been cases where the cigarette as started fires, blown up and even shocked people in their pockets, purse etc... 
8. What are the outcomes? 

     They seemed to have had an amazing outcome when they first came out, but sales start to sky rocket down due to the recent incidents and the high cost of this product.